What Makes a Design “Good?”

Art has been a form of creation for thousands of years. From paintings to sculptures or architecture, most everything can be materialized. Both art and design have also been utilized to improve products and consumables.

But, what makes a design “good?” In reality, I believe it is a non-negotiable subject. People have different tastes in color and styles. To the individual, no design could technically be considered “good” nor “bad”. For instance, the old phrase, “The eye of the beholder” really stays true. However, in business, the media, and marketplace, I think that a design could generally be conceived as “good” [or attractive] and can therefore bring forth value. Then again, what if you’re just selling the design or concept itself – something not yet tangible as a product? Where do you begin?

To make a “good” design, you have to start down the right path [relevant to the general consensus of attraction you may be trying to win]. Knowing the likes and dislikes of your clients is surely an advantage. What is the purpose of the design? It is possible to have a “good” design by simply making something that “looks nice?” Perhaps the design is considered good as it meets goals or serves as a statement to its audience. Creating such a balance is walking a very fine line. For a designer, the question is raised: What is best for what you’re trying to portray? Beauty or functionality?

Sometimes you have to base the use of a design on the improvement of a situation, both intellectual and material value, and ultimately increase the satisfaction of the designee’s life, business, or media situation. Assuming that a design is produced in order to sell, a “good” design does well and stands out in a competitive market. Nothing must be arbitrary or left to chance. More specifically, accuracy in the design process shows respect to the representation itself, the consumer, and to its creator. A good design is effective and efficient in its purpose [whatever that may be]. It does so with the fewest possible external factors or inputs [or criticisms], which are not easy to measure in order to achieve the simplest working solution and expected output: a correlation of beauty and function.


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